UNIMATIC X Maxfield•

Unimatic worked together with Maxfield, the legendary Los Angeles concept boutique and archetype of black aesthetic expression, to create a unique edition of 100 pieces: the watch embodies a distinctive stealth all-black appearance, nodding to Maxfield’s avant-garde luxury realm, with the only highlight of the GMT hand in contrasting orange, glowing in the dark.

The signature Unimatic diving dial in matte black is paired with anthracite Superluminova markers and matching dark graphics, with a date display window at six.

The phantom hands-set matches the dial color scheme, as the black engraved twenty-four hours bezel insert. The double-domed anti-reflective sapphire crystal provides the best performance in every light condition and provides a cool blue reflex along its edge under a particular light angle.

The thin DLC black brushed finished solid 316 stainless steel case, the screwed-in 2mm thick caseback, the 8mm diameter crown, and the high-quality gaskets set to provide water resistance tested individually to 30 ATM=300m=1000ft.

Inside this made in Italy watch is the Swiss automatic calibre Sellita SW330 with GMT function, hacking seconds hand and manual automatic winding. It provides a power reserve of 42h and an accuracy of +/- 5 to +/-15 seconds per day.

The watch comes on a matte black snakeskin back-cut strap, in accordance with the Maxfield characteristic rock DNA, and a spare black Unimatic nato strap mounted on black DLC hardware.

U1S-GMT-M is covered by a 24-month worldwide warranty and is part of a unique edition of 100 pieces, celebrated by the UNIMATIC x MAXFIELD caseback engraving, which also bears the individual serial number of each piece.

The launch was celebrated on 22nd of November with a cocktail party in the amazing Maxfield concept store in Melrose Ave, Los Angeles. The original Maxfield store was established by Tommy Perse in 1969 a few doors down from the iconic troubadour. In 1985 Maxfield moved into the current location and continued to build on the vision of a concept store which had already been widely credited for introducing the sophisticated grunge aesthetic to Los Angeles, elevating the city to the forefront of fashion through brands such as Prada, Comme Des Garcons and Yohji Yamamoto. 

Perse has shaped a sophisticated sensibility that continues to transform the spaces beyond go-to shopping venues and into a high-level conversation on art, culture and design.